0:00	After completely reinventing the peanut
0:02	butter cup and proving that our design
0:03	could hold more flavor and creamy
0:05	filling than anything else out there, we
0:07	realized we were on to something
0:09	massive. You see, while most companies
0:10	would stick with what's working, we
0:12	couldn't stop thinking about one simple
0:14	question. If our new cups could hold
0:15	more creamy peanut butter than anyone
0:17	thought possible, what else could we
0:19	fill them with? And after brainstorming
0:21	everything from birthday cake to brownie
0:22	batter, we kept coming back to one of
0:24	the world's most beloved flavor
0:25	combination, chocolate and hazelnut.
0:27	made popular by Nutella, the famous
0:29	chocolate hazelnut spread that has been
0:31	in pantries around the world for
0:32	decades. And so we decided if we could
0:34	create our own original take on
0:36	chocolate and hazelnut, we might just
0:37	have our second flavor. So we started by
0:39	sourcing every single type of hazelnut,
0:41	blonde, traditional, roasted, raw, and
0:43	then started deciding between hazelnut
0:45	pieces or hazelnut paste. And finally
0:46	deciding what ratio of chocolate to nuts
0:48	would give us the perfect balance we're
0:50	looking for. And after months of

The Story Behind Feastables Hazelnut Cups

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