Follow live commentary here: http://bit.ly/48Nk6XL Subscribe: http://bit.ly/U8Ys7n More from The New York Times Video: http://nytimes.com/video ---------- MrBeast has redefined what it means to be a content creator, turning viral videos into a multibillion-dollar enterprise. From philanthropy to brand strategy, the team behind MrBeast navigates the opportunities and responsibilities that come with massive digital influence. Hear how Jimmy Donaldson and C.E.O. of Beast Industries Jeff Housenbold...
| 0:03 | Good afternoon everybody. I am by here |
| 0:06 | with uh Jimmy Donaldson. Uh he is the |
| 0:09 | most followed person in the world. |
| 0:11 | Literally he's got billions billions of |
| 0:13 | viewers. His empire spans uh Mr. Beast |
| 0:17 | YouTube channel Beast Games on Amazon |
| 0:18 | Prime consumer goods including his |
| 0:20 | chocolate brand festivals philanthropy |
| 0:23 | and so much more. Um and in just a |
| 0:27 | moment uh we are going to bring out uh |
| 0:30 | the CEO of his company who's going to be |
| 0:33 | joining us in a little bit as we discuss |
| 0:36 | the business of all this. But I want to |
| 0:37 | start uh with Mr. By the way, do people |
| 0:41 | say to you Jimmy or do they call you Mr. |
| 0:44 | Beast? |
| 0:44 | >> Uh usually if they're over the age of |
| 0:46 | 10, I prefer to go by Jimmy. So yeah, |
| 0:49 | for this room you can just call me |
| 0:50 | Jimmy. |
| 0:50 | >> Okay. But there's a lot of people here, |
| 0:51 | by the way, who wanted to bring their |
| 0:53 | kids, just so you know. I I mean I don't |
| 0:55 | know if they'd find the rest |
| 0:56 | interesting, but |
| 0:57 | >> um especially maybe the last few ones. |
| 1:01 | >> Let |
| 1:03 | uh Thank you. Uh |
| 1:06 | let let me let me ask you this though. |
| 1:08 | Um and maybe we just start um with how |
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