The Evolution of Feastables

Published 2025-07-13 • MrBeast • Watch on YouTube
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Transcript Excerpt

0:00When I first started Fastables, I made a
0:01ton of mistakes. For example, when you'd
0:03grab a bar, that would happen to the
0:06box. The chocolate bars were flying off
0:07the shelves, and not in a good way. The
0:10bar would just shatter into a bunch of
0:11little pieces like this, because there
0:13was no natural break point for it to
0:14break away. Which is why I spent over a
0:17year working on newer, improved versions
0:19of Fastables. If you grab a bar out,
0:21notice how the box doesn't tip. On top
0:23of that, if for whatever reason they did
0:24tip out, the bars are now thicker so
0:26they don't shatter and they have natural
0:28break points. Boom. We also did hundreds
0:30upon hundreds of taste tests with
0:31thousands of people, and the formula
0:33just tastes way better than it used to.
0:35But even with the new Fastables, there
0:36were still issues. For example, if you
0:38look at this, it's pretty hard to tell
0:39the difference between these two
0:41flavors. The further back you are, the
0:42harder it is to tell which one is milk
0:44chocolate, which one's almond, and a lot
0:46of people get our flavors mixed up. On
0:47top of that, as you guys know, we do a
0:49lot to ethically source our cacao from
0:50paying our farmers a living income

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