Reinventing the Peanut Butter Cup

Published 2025-10-27 • MrBeast • Watch on YouTube
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Transcript Excerpt

0:00We just created what we believe is the
0:02best tasting peanut butter cup in the
0:04world. And here's how we did it. Let's
0:05be real. Reese's has dominated this
0:07category for so long that some people
0:09think Reese's is the only peanut butter
0:11cup in the world. And when Feastville
0:12started to work on its peanut butter
0:13cup, I didn't want to just be a meto. I
0:15wanted to come up with something
0:16completely different. So, we started
0:17from scratch and had to solve the two
0:19biggest problems that I could see with
0:21cups. First, the peanut butter. You see,
0:23in most cups, they use this clumpy thing
0:24that doesn't really taste like peanut
0:26butter because they're trying to save
0:28money. And I thought in our cups, why
0:30don't we just put real peanut butter
0:31straight from a jar inside? And that's
0:33what we did. Feastables peanut butter
0:34cups have peanut butter that is the
0:36exact same as what you'd find in a jar.
0:38Real peanut butter. Which then created
0:39the next challenge, which is the shape.
0:41Because we're putting so much peanut
0:42butter, as you can see, a lot of it is
0:44peanut butter inside, we had to find a
0:45way to make it bigger so it could hold
0:47more. And after testing over 40

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